The Importance of CX Today
Gone are the days in which quality or costs was the sole driving factor for purchasing as recent research shows that 86 percent of consumers will pay more for a better customer experience.
Gone are the days in which quality or costs was the sole driving factor for purchasing as recent research shows that 86 percent of consumers will pay more for a better customer experience.
To create memorable customer experiences, businesses need to collect feedback from their customers across the various interactions or touchpoints which comprise the complete customer journey.
All employees can and will affect the customer experience. Employees who are engaged make exceptional customer experiences and those customer experiences create happy employees.